The league

"If you think about it, education is a value system, right?" she tells CNBC Make It. But she also doesn't pretend that schooling and career don't matter. "Yes, we are selective - we believe in the research that correlates education and professional achievement with ambition, and weigh these data heavily in our screening algorithms," she wrote in a 2015 LinkedIn post.Įight years since that post, and one year since the app was acquired by Match Group, Bradford maintains the app isn't elitist.

But The League set itself apart from its competitors, in perhaps an off-putting way, by making the type of person it wanted on the app very clear: ambitious, educated, high-achieving. For many daters, it was seen as an app for rich kids.Ī year after the app's launch, Amanda Bradford, founder and CEO of The League, challenged that notion. Paying for a membership allows you to jump the line - subscriptions start at $99/week.Īll of this, of course, makes The League harder to join than other dating apps such as Tinder or Bumble.